Edwin Watts is one of the nation’s dominant golf retailers with 50+ stores in 10 states.  Each store is being transformed with state of the art plasma displays.  Reach a captive audience with disposable income and interest in lifestyle products.  Create continuity between your brand, DR, and retail messaging and increase sell through.  

• Network of 50+ stores in 10 states in the South Eastern USA
  
• Video Displays - up to 7 large plasma screens per store, capable of audio
  
• Reach Golfers, 40 minute - average customer visit, male age 25-64, median HH income 75k, average monthly visits 300,000
• Prorated pricing/invoicing advertisers are billed a prorated amount equal to the % the network is complete
• $8,000 gross per month, Cost Efficient, Low Monthly Out of Pocket Expense
• Added Value Programs
  Domination of a specific month Bonus time
  Sponsorship of specific content: Leader board report, golf tips, Know the rules quizzes, what's new, game improvement equipment.
  
  

Some important statistics from Arbitron about in store video:

• 1/3 of Americans have watched in store video
• 80% of shoppers who have seen in store video say the programming focused on merchandise available in the store.  Almost half recall learning about specials or sales from the video displays
• 50% think more stores should install displays
• 75% of viewers find screens helpful
• 29% of video viewers have made an unplanned purchase of a product they saw on the screen.
• 42% of viewers would prefer to shop in a store that has video displays.
• 81% of viewers are interested in video that focuses on store sales, product information and special events.